Just in case you’re new here, Manchester Orchestra released a new album titled Mean Everything to Nothing 2 months ago & ever since they’ve been releasing a new video. The plan is to release a video or “Act” for every song in the album. There’s 7 videos out there so far & today a brand new one was unleashed, act VIII, “Tony the Tiger”.

The full-album series concept was conceived by the Emmy Award winning directing team of Clay Lipsky & Jason Bognacki of Destroy Rock Music Inc., whom also directed “I Can Barely Breathe” from the band’s debut I’m Like a Virgin Losing a Child.

Lipsky notes that the vision behind the videos are to “create a cinematic collage of decaying film and lost memories intertwined with a loose narrative about a young woman on a surreal journey to find what she is missing.” On this new act they leave this young woman behind & bring some beautiful rehearsing footage of the band.

3 more videos left, stay tuned.

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