Another amazing video from the Daft Arts production company (LA-based producer Paul Hahn & some dudes who wear robot costumes). Directed by Bryce Kass, who also directed that jaw-dropping video for Douglas Armour’s “Flushed and Flamelike, Themselves”. This video for Jay Retard’s “It Ain’t Gonna Save Me” is equally mute-stare-inducing.

“It Ain’t Gonna Save Me” belongs to Jay Reatard’s 2nd studio album & proper Matador debut, Watch Me Fall, out next week (08.18).

“It Ain’t Gonna Save Me” | download

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